

With ulta I bet the data is a perk, but not why they limit the returns. They can’t (or hopefully don’t?) put items back out to sell once they are opened. A huge block of their demo are low liquidity influencer types, or teens chasing fomo, that would absolutely use a palette for a vid and then return it.
I would guess the sort to have a rewards card are generally less violatile customers, or they make enough money off them to eat the cost of returns.




You experienced the on going desecration of the american social contract. The diabetic-coma inducing, entirely proposturously large servings of small town diner pie is absolutely a thing. I am sorry you were cheated of this.